Creative Director & Co Founder, Rhonda International (Los Angeles)


Loren Granich is a 2nd generation DJ born & raised in Los Angeles, California. He grew up surrounded by his father’s extensive record collection & spent his youth within the walls of his uncle’s record shop and was baptized into the LA music scene before he could walk. Loren has spent the last decade traveling the world producing the internationally renowned pansexual party palace known as A Club Called Rhonda: a passionately hedonistic celebration of club culture that has helped to position LA as being one of the most forward thinking musical communities in the world.